Dave Kahle Wisdom

Target Markets

Who could or should buy this? That’s one of key decisions a businessperson makes when initiating a new effort or new product. The answer may not be as simple as it seems.  Use some nuances to sharpen your sales efforts and generate better results....

Why Do We Make Mistakes?

Why do we make mistakes?  One reason has to do with our natural human tendency to use ‘fast’ thinking in situations calling for ‘slow’ thinking. If we can easily recognize those situations that call for slow thinking we’ll go a long...

Can You Start with No Money?

How do you build a business when you have little money for sales and marketing?  That’s a question I field in this piece.  Most small businesses fail because they don’t do sales well. Join me as we look into this....
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